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I cut my teeth in qualitative consumer research at BrainJuicer before moving into a more strategic role at DigitasLBi, where I focussed on behaviour research driven and shaped by digital services and tools.
Since working as a freelancer, under the guise of Sherman Street, I have worked with a wide variety of organisations: design and innovation consultancies Fjord , Adaptive Lab and TH_NK; digital health startup Infinity Health; palliative care charity Marie Curie and Gen-Re a global reinsurer.
I am currently living in Shanghai having decided to flip life on its head and try to immerse myself in modern China.
I have a 2.1 in Psychology and English Literature from Trinity College, Dublin.
