Financial Services Client, Global – Insurance Propositions
Challenge Identify nuanced cultural and behavioural differences between priority segments to help the client create new propositions.
Role for research Understand the latent and unmet needs of target segments’ relationship with insurance – including mass affluent and emergent affluent groups in France and Brazil.
Opportunity Defining what 21st Century insurance looks like, which includes making it more human and more tailored to the individual.
Key outputs Insights deck and co-created brand charter to support the development of new insurance propositions, communications & policy holder experiences.